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Dragons Den?!

Hi, I've created and now manufacture and sell CoolBoard - A dynamic and visually appealing fitness product www.coolboard.co.uk. Although a contrived telly program, I'm seriously considering entering for the next series of Dragon's Den; There is obviously a massive pr benefit for customers and potential investors, as well as the slim chance of a dragon deal... I'm wondering if any one has any experience of the process, and opinion on whether it is worth it? Many thanks, Nic

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