Marketing our new shop
All our well laid plans for opening our Bristol-based fashion store hyave been side-swiped by the dwindling economy.
The opening has gone ahead as planned, but I think more of a marketing push is needed to try and offset peoples' reluctance to splash out on our high quality goods.
Our mark-up isn't massive, so I feel like huge discounts and offers would be shooting us in the foot. We've spent quite a bit on print advertising, flyering and local sponsorship.