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Marketing our new shop

Matt Henkes's picture

All our well laid plans for opening our Bristol-based fashion store  hyave been side-swiped by the dwindling economy.

The opening has gone ahead as planned, but I think more of a marketing push is needed to try and offset peoples' reluctance to splash out on our high quality goods.

Our mark-up isn't massive, so I feel like huge discounts and offers would be shooting us in the foot. We've spent quite a bit on print advertising, flyering and local sponsorship. 

Ideas please...

sbeale's picture

Marketing

Why not organise an autumn fashion show and get it covered by the local press. Or send out invitations for exclusive pre-view evenings with wine and nibbles.

You also need to start networking with local businesses at business networking forums.

Sandra Beale FCIPD

veganline's picture

DIY leafleting of passers-by / lending space to stallholders

  1. Leafletting passers-by.
    I didn't know or care that there is a barbers' shop quarter of a mile away until a costumed animal stood outside and made animal noises. Meanwhile a human being gave me a leaflet. Now, I still don't care but I do know.

    Cheap leaflets can be done with continuous inkjet systems - available on amazon to help some inkjets use cheaper bottled ink. Paper is sometimes on special offer at supermarkets at the beginning of the school year. Ink tends to show through the paper so you will have to make the best of that! If you are short of time there are plenty of commercial printers. And maybe - without an animal costume - anyone who is minding an empty shop could do some leafleting outside. It's an extension of the usual ideas of an A-board or a leaflet rack.
     

  2. Lending space to stallholders.
    If local markets or sites like Etsy and Bitsy reveal traders who make their own stuff, and you have empty space, you could invite them in for a day a week for free. With luck, they draw people in and add a sense of variety to your stock. With luck, if you want to find out more about making dresses or trousers or belts, you will see what the stallholders do and begin to get an idea of where to find a UK factory or make some of your own. If you don't want to make anything, you'll get an idea of what sells. Lastly, if you do make your own pairs of trousers or whatever, you get a chance to put your own label on them, which is good. I suggest looking for rubber stamps and stick-on labels that you can add to anything that you sell anyway.

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