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Marketing our new shop

Matt Henkes's picture

All our well laid plans for opening our Bristol-based fashion store  hyave been side-swiped by the dwindling economy.

The opening has gone ahead as planned, but I think more of a marketing push is needed to try and offset peoples' reluctance to splash out on our high quality goods.

Our mark-up isn't massive, so I feel like huge discounts and offers would be shooting us in the foot. We've spent quite a bit on print advertising, flyering and local sponsorship. 

Ideas please...

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