Sir Alan Sugar and the government: Hire a celebrity, never mind the substance?

According to press reports, Sir Alan Sugar has been appointed the government's new Enterprise Tsar to advise Gordon Brown on helping businesses cope with the recession.
What is your reaction to the appointment?
While Sir Alan's success in business can't be doubted, how in touch really is he with real, on the ground issues currently faced by small business entrepreneurs? Does his involvement with the government reflect the fact that we're in the midst of a celebrity culture or will his advice to ministers really make a difference? And if Sir Alan's not the right choice, which other high profile entrepreneur would you like to see involved with the government?
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