Free social media for marketing seminars

Technology for Marketing and Advertising, one of the UK's biggest business conferences and exhibitions, kicks off in London next week and I'll be there!

Sift, parent company of BusinessZone.co.uk publisher Sift Media, is hosting the brand new Social Media for Marketing Theatre featuring eight free seminars over two days. I'm talking 'Twitter for business' at 12.15pm on 23 February and other subjects include social media strategies, social search and social CRM. It'd be great to see some BusinessZone.co.uk members there. If you can't make it, we'll be live blogging all the seminars here.

The full agenda is below. The seminar theatre will be located at stand C8 in Earls Court 2.

Tuesday 23 February

10.45 - 11.15 Social media: Bringing the customer conversation to the organisation (Joe Brown, General Manager of EMEA, RightNow)

12.15 - 12.45: Twitter for business: Why it's not about what Stephen Fry has for breakfast (Dan Martin, Editor, BusinessZone.co.uk)

1.15 - 1.45: Growing Big Ears: 5 stories of how companies are connecting into the Social Web to Build Customer Happiness, Loyalty, and Revenues (Tim Barker, Senior Director of EMEA Product Marketing, Saleforce.com)

2.15 - 2.45: Creating conversations in online communities (Stephen Roth, Head of Community, Sift Media)

Wednesday 24 February

10.45 - 11.15: Social CRM – for the employee, for the customer, for the enterprise (Noel Coloe, Core CRM Sales Development Leader, Oracle)

12.15 - 12.45: Creating an integrated social media strategy (Lawrence Clarke, Head of Consultancy, Sift Groups)

1.15 - 1.45: Listening, Measuring & Analysing What Your Customers Are Saying Online (Luke Moor, Social Media Consultant, Alterian)

2.15 - 2.45: Extending your Brand’s Visibility within Fragmented Search Listings (Colette Easton, Head of Search, PracticeWEB)

All sessions are on a first come, first served basis. To register for Technology for Marketing and Advertising, click here.