Posted by Dan Martin on Wed, 29/06/2011 - 14:36
I'm a big fan of entrepreneur Will King. The founder of King of Shaves is a great example of how to use social media to boost a business. He is a very regular tweeter and also has harnessed the power of video.
Earlier in the year he released a spoof of Hollywood hit The King's Speech which attracted thousands of views on YouTube. Well Will has done it again!
Cashing in on the tennis at Wimbledon, the savvy business owner has today released a video featuring lookalikes of Roger Federer and Andy Murray playing tennis with giant razors. As ever, the clip takes a cheeky swipe at King of Shaves rival Gilette.
Will King has also offered Andy Murray a year's supply of King of Shaves products after the tennis star said: "I got to meet the Duke and Duchess of Cambridge today.....was sweaty and dishevelled, couldn't have looked less presentable, would have at least had a shave if I'd known they were coming! Got rid of the fluff"
Here is Will King's King of Serves:
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