In the world of business intelligence and visualisation, it has never been truer that a picture is worth a thousand words. When used properly, rather than just being an aesthetic adaptation, expressing quantitative data visually can provide a valuable method of extracting meaning and therefore critical business insights from data sets. In a rapidly changing market, this type of insight is crucial for companies looking to improve the operations of their businesses and enter a new phase of growth.
Although charts have been used by companies for decades, as data sets increase in complexity, they are simply not sophisticated enough to allow users to extract real insights. Organisations need to move towards more detailed and interactive visualisation method which enables users to spot outliers, patterns, trends and correlations in complex data. However, to truly experience the benefits of cutting-edge data visualisation, there are five things organisations should consider if these platforms are to deliver maximum impact for their business.
Sean Farrington, UK MD, RVP Northern Europe at QlikTech