Many Marketer’s claim that SEO is dead, their practices outdated and no longer relevant – tut tut tut!
SEO certainly is not dead, it’s a Marketing practice which is merely evolving. With the explosion of Social Media, changes to search engine algorithms and an emphasis on link building, Marketer’s & businesses now need to evolve to optimise their SEO efforts.
Keyword stuffing is an SEO practice which is certainly dead, actively penalised by search engines that forces businesses to focus on content rather than randomly placed keywords. Interesting, relevant and engaging content needs to be achieved in blogs and web pages – but keywords need to be included in that content to enable your target market to find you.