Sail and Trail (www.sailandtrail.co.uk) is an outdoor lifestyle brand, we sell accessories for caravanning, camping and boating like generators, lifejackets and cleaning fluid.
The things we sell are useful, but not necessarily aspirational, so I’d never really thought about blogging - I’m a traditional salesman and I like the idea of creating good customer relations face to face.
However, like no man is an island, no salesman can avoid the internet and I took to our blog to share information about how a customer could buy the best product for them, as well as a couple of fun posts about what it is really like to live on a narrowboat.
This is what happened to us:
Sail and Trail