Do you remember when you last shopped at Tesco? Or, more accurately, do you remember when you last did a proper week's shopping at Tesco?
If you're like me, you'll have adapted to the recessionary mindset, and you'll have "wised up" with your supermarket shopping, popping in to different supermarkets in order to get different products you like for less. And yet somehow, Tesco always seems to be more expensive than you thought.
Tesco's decline is shocking not just in its speed, but its visibility. Shortened queues, availably parking spaces - isn't it obvious to them? Or wasn't it obvious in the first place?
I remember when doing my marketing diploma, studying the 'runaway success' that was Tesco's Clubcard scheme. A case study for marketers around the world in how to understand your customers' buying habits and how to personalise your marketing as a result.
The Clubcard scheme was one of the biggest data grabs in history. Google would be envious at how Tesco hoovered up customer data in exchange for points, and churned it back at customers in order to increase revenue.