peekandapoke

Twitter expert, Mark Shaw, was recently asked ‘Which is better, Google search or Twitter search?’

In this feature Mark puts Twitter search under the spotlight and shows how it can be used to attract new customers.

Google or Twitter?

Search me!  If you are a consumer or customer waning to search for a business or solution to your issue/problem then by far the best search tool is Google. Clearly there are other search engines, Bing etc. but for now, we will focus on Google.  So let’s imagine, I am looking to go to Bali on Holiday. I type into Google, Bali, or hotels in Bali, or how to get to Bali etc… What will come up? The results will all be hotels, flights, airlines, car hire .. everything to do with Bali. That’s great.  Now imagine you are the business, and you want to find a customer.  How do you do that? You can’t find customers or clients through Google. That’s what Google adwords are for. You place an advert with the solution, and people click on the advert to find out the answer. But that costs money.

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