How is your business going to implement it's social media policy?

 You have your social media policy. Tick.

Worked out yet how to implement it?

This is the challenge that is raised at many forums and events I run. How do you actually implement it without stepping on your staff's personal privacy?

It's one thing to strongly recommend that staff do not post stuff on facebook when drunk, but another to be able to monitor this and then take action. After all if the member of staff is not connected to any  customers  or potential customers on facebook, then what does it matter if they post up a status when drunk? But, how do you as a company know they are not connected to any customers on facebook?

You could just ban your staff from being connected to customers of the company on facebook. But this is shortsighted. After all, you actually encourage employees to recommend the firm's services to their family and friends. You can't then tell them that because their mother is now a customer of the company that they have to unfriend them on facebook.

It's easier to monitor what's being said and talked about in public forums such as Twitter. Although, if you have a large business, it becomes an impossible job to monitor what every member of staff is saying online in a professional or personal capacity.

The best course of action is to educate your staff on personal branding, social media and how to protect themselves and their future career prospects by what they post on facebook and other social networking sites.

How far would you go to protect your company's brand online?