I help professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, I accidentally became a writer and used my knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on Amazon- and read the 1st chapter for free here) People frequently talk about me as someone who really knows her stuff – which may be the reason I have, over the last decade, worked with over 100 partners, coached and trained over 1000 professionals at every level of the UK’s most ambitious professional practices.
I’ve always loved a challenge which is why I have solved the problem in my next book, which has perplexed many consultants, lawyers, surveyors, architects and accountants – ‘How to make partner and still have a life’. (Published by Kogan Page in November 2012)
The Excedia Group was founded by myself and Jon Baker to bring clarity, perspective and knowledge to help our clients achieve their business goals. Over 75% of our work comes from professional service firms - both large and small, helping them get more clients via referrals utilising networking and social media. Over 50% of the Excedia group’s clients are small professional practices of between 1-50 employees.
My work splits into about 50% Executive & Business Coaching with Partners, Practice Owners & Potential Partners, with the rest split between training, consultancy and writing.
I adore writing, (as well as helping others achieve their goals without having to sell their soul) which is why I blog regularly at Partnership Potential, Joined Up Networking, How to make partner and still have a life and venture-Now
2012-10-07 20:07 - 1188 reads
Measuring your ROI for social media is a little like the holy grail. We all want to get to this point with confidence, as it makes it far easier to justify to the business/investors/boss that the investment in social media is paying off. However, in this process of trying to get a reliable way of measuring ROI, I believe that it is turning many of us into busy fools, and reward activity rather than verifiable commercial impact. In this article, I will explain the two main ways in which we become busy fools in the pursuit of the holy grail – verifiable ROI for social media…
1. Focusing on activity based measures
2012-10-01 06:34 - 989 reads
I received an email yesterday from someone who I didn’t know – which prompted me to reply immediately. Now, just in case you are wondering it wasn’t a potential prospect or a highly influential journalist wanting an interview. (I'm also getting more organised with my email as well, thanks to Sanebox) In fact, there may be no personal benefit to me in meeting this person. So, what did they do so well? How can you replicate their approach?
2012-09-23 18:54 - 715 reads
How many times have you been introduced via email and then nothing happens? You (or the other person) may exchange an email, but then nada. So why is this, and how can you increase the priority of the two of you moving from email to a phone call or physical meeting.
Here are my thoughts on how to do this:
2012-09-16 22:27 - 765 reads
Before you start planning your ‘flow’ content, first decide on the channels you will use to distribute your content:
If my firm is to be visible in client’s and prospect’s mind, where do we need to maintain a presence, and how do we need to distribute our content?
For example, you could distribute your content via:
2012-09-10 07:49 - 684 reads
You may be feeling slightly overwhelmed by the amount of content that you want to be able to provide for you or your firm. Remember that Rome was not built in a day, and pacing your content creation is the key to successful content marketing. The secret to great content production, is fully integrating your content planning with your overall business development strategy.
Here is our approach, and one way to time effectively plan your content: