LinkedIn is a great mechanism for showcasing your credibility – which is equally applicable if you are looking for a new job or new clients. Similar to Twitter, LinkedIn is a personal branding medium – brand your profile for you NOT your company. (You can add your company to LinkedIn)
Here are ten ways in which you can use LinkedIn to show case your credibility:
- Answer the LinkedIn questions in your area of speciality
- Request recommendations from people you have worked with, especially clients
- Upload presentations, white papers and videos to Slideshare application
- Use Video Testimonials on your profile (using google presentations)
- In the expertise section add some recent career highlights and achievements
- Fill out all the sections of your profile
- Update your status update a couple of times a week with what you are doing professionally – ideally highlighting your achievements
- Connect your blog using wordpress application or typepad application
- Share Valuable Content using the status updates
- Participate in groups relevant to your areas of expertise and answer questions which showcase your expertise
What have I missed out?
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- Add to a social bookmarking site


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