Marketing/PR blog
My media week: Learn from the experts before diving straight in
20-08-2008
My weekly blog post will look to offer practical help and advice for small businesses interested in improving and managing their external reputation. Public relations is the discipline focussed on the management of individual or corporate reputation. Each week I shall reflect on the past seven days, looking at the winners and losers featured within the media and offer SMEs an insight into some of the tips and tricks used when dealing with the press. This week: Olympic star Tom Daley.
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20-08-2008
My weekly blog post will look to offer practical help and advice for small businesses interested in improving and managing their external reputation. Public relations is the discipline focussed on the management of individual or corporate reputation. Each week I shall reflect on the past seven days, looking at the winners and losers featured within the media and offer SMEs an insight into some of the tips and tricks used when dealing with the press. This week: Olympic star Tom Daley.
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Don't annoy the journalists
22-07-2008
The fabled animosity between journalists and PR people, both between in-house and agency practitioners, is interminably ingrained within the industry. While not all of us can remember why the divide exists or who started it, the Lilliputian feud is alive and well and can be a major hindrance to a fledgling company's press effort.
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22-07-2008
The fabled animosity between journalists and PR people, both between in-house and agency practitioners, is interminably ingrained within the industry. While not all of us can remember why the divide exists or who started it, the Lilliputian feud is alive and well and can be a major hindrance to a fledgling company's press effort.
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Image plus: Getting the most from images in your business collateral
15-07-2008
The Design Council has found that over a third of the UK's fastest-growing businesses see design as integral or significant to their businesses. Key to any design is the appropriate use of images. However, it's vitally important that the right sort of image is used to maximise the overall message of a business or a piece of collateral. Use the wrong image and consumers can get confused or worse yet, alienated. In these cases, the use of design can have the opposite effect.
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15-07-2008
The Design Council has found that over a third of the UK's fastest-growing businesses see design as integral or significant to their businesses. Key to any design is the appropriate use of images. However, it's vitally important that the right sort of image is used to maximise the overall message of a business or a piece of collateral. Use the wrong image and consumers can get confused or worse yet, alienated. In these cases, the use of design can have the opposite effect.
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PR for start-up companies
8-07-2008
First, let me get something off my chest. PR is not a luxury. It is a vital business tool. Even if you have only just set up your company. Even if you don't ever want another new customer.
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8-07-2008
First, let me get something off my chest. PR is not a luxury. It is a vital business tool. Even if you have only just set up your company. Even if you don't ever want another new customer.
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Taking the fear out of press interviews
24-06-2008
When it comes to press interviews, the prospect of communicating in a one-to-one situation – even if it is just by telephone – can seem daunting. This easy guide will address this common fear, and help you get the most out of the journalist's time.
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24-06-2008
When it comes to press interviews, the prospect of communicating in a one-to-one situation – even if it is just by telephone – can seem daunting. This easy guide will address this common fear, and help you get the most out of the journalist's time.
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Preparing for inbound communications
17-06-2008
SMEs are frequently let down by their websites leading to an uphill struggle both in terms of communicating business messages and converting new business. New businesses, especially smaller ones, often slip into the mentality that all this supposedly ancillary stuff can be dealt with at a later date.
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17-06-2008
SMEs are frequently let down by their websites leading to an uphill struggle both in terms of communicating business messages and converting new business. New businesses, especially smaller ones, often slip into the mentality that all this supposedly ancillary stuff can be dealt with at a later date.
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Internal communications and the road to a consistent brand
22-05-2008
So you've got yourself established, got a few staff on board and things are really getting going. But what happens to the company brand when you begin to loosen the reigns of your business to your new colleagues?
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22-05-2008
So you've got yourself established, got a few staff on board and things are really getting going. But what happens to the company brand when you begin to loosen the reigns of your business to your new colleagues?
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Buying data analysis tools
20-05-2008
I have discussed previously why the need for data analysis is pretty simple. Commercial success depends on companies' ability to use insight to drive customer retention and acquisition. Understanding customers and learning from them is critical for any business, failure to do so will mean budget is wasted through ineffective communications. This is especially crippling for small businesses with tight marketing budgets. Data analysis can help to significantly reduce the wasted cost of marketing by eliminating ineffective communications and improving targeting.
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20-05-2008
I have discussed previously why the need for data analysis is pretty simple. Commercial success depends on companies' ability to use insight to drive customer retention and acquisition. Understanding customers and learning from them is critical for any business, failure to do so will mean budget is wasted through ineffective communications. This is especially crippling for small businesses with tight marketing budgets. Data analysis can help to significantly reduce the wasted cost of marketing by eliminating ineffective communications and improving targeting.
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Your customer is waiting so get blogging!
15-05-2008
If you are a small company, blogging is the ultimate equalizer. If you are a large company, it's a great way to reach a wider audience. For any company, no matter how high your online traffic may be, remember that there are 1.3 billion people online. How many are you reaching?
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15-05-2008
If you are a small company, blogging is the ultimate equalizer. If you are a large company, it's a great way to reach a wider audience. For any company, no matter how high your online traffic may be, remember that there are 1.3 billion people online. How many are you reaching?
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Exploiting Web 2.0
9-05-2008
The Web 2.0 revolution has presented innumerable opportunities for companies to promote their services and products online in a more targeted way than ever before. Capitalising on these opportunities, not only to reach highly-focussed target audiences but to engage with them and receive feedback, can make all the difference between a mediocre marketing campaign and a successful one.
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9-05-2008
The Web 2.0 revolution has presented innumerable opportunities for companies to promote their services and products online in a more targeted way than ever before. Capitalising on these opportunities, not only to reach highly-focussed target audiences but to engage with them and receive feedback, can make all the difference between a mediocre marketing campaign and a successful one.
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