Carvill on Marketing

 Tweeters are you tracking your keywords?

So, you've jumped on the social media bandwagon and set up a Twitter account, perhaps have a Facebook page and are active on Linked-In... however, are you really ‘getting’ social media?

Many people I speak to are often confused about ‘social media’ – when I talk about my passion for Twitter and blogging, I am bombarded with responses such as – ‘I don’t get it’ – ‘isn’t it a waste of time’ – ‘it’s not relevant for our business’.

Advertising online has grown significantly over the past few years – and is now a multi-billion pound industry.

Pay per click (PPC) advertising has grown in popularity due to its relatively low set up costs and high level of accountability. Unlike traditional advertising media, you only pay for your ad each time someone clicks on it.

It’s an all inclusive, ‘everyone welcome’ platform that has certainly flattened the advertising landscape entirely. It was only a few years ago that advertising campaigns were largely dominated by big brands – however, with online advertising via Google Adwords, even small and start up businesses can engage in online advertising – bringing their wares to targeted audiences, without any brand awareness or a huge marketing budget.

As a marketing consultant working with a number of clients across a range of different projects – it means that I am often working in parallel with different groups of people, from different businesses.  Some of these team will be part of the same organisation – some won’t – some will be part of the same organisation but from different divisions that have been brought together for a specific project etc.

 When I started blogging about 2 years ago now - I wrote a post sharing tips on what I was doing.  Down the line, I thought it would be useful to update those tips and share some other pointers.  I say 20 Tips - but  it may extend beyond that.  Some 24 months later my passion for blogging is still there.  I've learned quite a bit about blogging over the past year - and keen to continue on this learning curve.  But meanwhile, I thought I'd share my updated 'hands on' Top 20 tips with you: