Carvill on Marketing

 When conducting a recent offer mailing for a client – we ran with a rather ‘safe’ subject line.  I say safe – in that, it wasn’t very specific to the mailing.  For example – the offer we were running was a 24 hour only offer - all company credit reports £1 for 1 day.  However, best practice preaches that the use of numbers and symbols cause issues with deliverability.  And therefore, we always steer clear of using them.  So instead of running with a symbol loaded subject, we ran with a headline of ‘ 24 hours of winter madness’.

 There’s no denying that we are in a digital age.  Right now, it’s pretty advanced already – and we have digital experts and respected futurists making statements that in just 5 years time tangible media will no longer exist.

So please tell me what’s going to happen to banks?  In my experience of banking with banks, both personal and 

For those of you that follow me on Twitter, then you may have been alerted to the fact that I was not too happy with the service levels at Symantec last week.

To provide a bit of context – I had a very simple query.  I received a notification advising me that I needed to renew my Norton 360 license with them – simple – and I did that no problem.

However, the license I have is for 3 machines, and I wanted to switch one of the licenses and see whether Linux platforms were supported in that license.  A quick call – or live chat query, or even email support would have sufficed.  The query could have been resolved in, say, 2 minutes.

 Ok – I’m pretty IT savvy, and yet why is it that I still end up tearing my hair out when it comes to undertaking what should be a really ‘simple’ task.

I simply want to transfer the photos from my Blackberry to my laptop.  Now that shouldn’t be difficult at all should it?

September 08, just as the ‘credit crunch’ was taking over the universe – I wrote a post about keeping energy levels up amidst the doom and gloom. Whilst many of us have really great intention – it is often zapped by people we meet, work with, live with – and the reality that our most precious resource, time, just seems to run away with us – there simply are not enough hours in the day.