A couple of months ago I wrote a blog post 'Blogging the Seth Godin way...' . Effectively, it was a post about what I was learning about blogging from marketing guru Seth Godin - focusing on: the range of subjects he included - the different sized posts (some very long, others just a paragraph) and frequency levels - blogging regularly and keeping under my nose at least daily!
Whilst I enjoyed reading Seth's musings (which came in thick and fast for a period of time) - I have to say that the 'Seth' folder in my inbox is still stacked with stuff I need to read. And being the type of person who likes to keep on top of things and keep my inbox as up to date as possible - I'm afraid I find myself guiltily hitting the 'delete' button when that folder gets too full. So all of Seth's wise and wonderful advice is zapped from my view in a click!
Dosh Dosh.com however, the other blogger I follow, writes a long, long, long piece probably once perhaps twice a month. And I always read it.
So what does this tell me - great advice from both - one coming in thick and fast and the other coming in relatively slowly...
Whilst I value what Seth has to say - I consider I know what his angle is and it's quite 'samey' and so I am happy to delete this. Why? Because I know that I'll be getting other stuff through soon enough and when I pick it up it will be just as relevant - and so it doesn't really matter if I miss a few.
With Dosh Dosh (http://www.doshdosh.com) - again, I value what he has to say, but his posts are more 'meaningful' and practical to my work and so there's no way I'd miss a post.
Of course - these views are clearly only my perception. I'm sure that Seth's posts are just as 'meaningful' as Dosh Dosh's - but my perception is different. Seth by being the prolific blogger is making me behave in a more disposable way with his messages - whilst Dosh Dosh being 'rarer', I consider more precious!
Blogging the Seth Godin way is I suppose like following a soap - I used to watch Eastenders (much to my husbands utter disbelief) and even now - as a not so regular watcher, when I do catch the odd program, I can pretty much work out where things are up to in about 30 seconds. The soap is on TV pretty much most evenings - and so if I miss it - it's not a big deal! Is that how I now view Seth's blog posts...!
So what do I take from taking a step back and analysing my own online behaviour - and how will this influence my blogging?
Well, I will continue to blog once a week - it's a pace I can manage and enjoy. Secondly, I will ensure that my posts 'mean' something - make a difference, give a key message, offer practical advice - I find that more valuable in other blogs - so too shall I continue.
Soaps are hugely popular - but they don't give the viewer much do they? (Sorry Seth!). Sticking with the TV analogy, I'd rather be a 'Grand Designs' - something I look forward to once a week - and record so as not to miss it.
For more marketing news, views, tips and advice - why not subscribe to my blog http://www.carvillonmarketing.com - or follow me on twitter http://www.twitter.com/michellecarvill
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