Do you have a vision or are you just a dreamer?

Images:  People don't live their lives thinking about BRANDS

Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how?  Consumer Choice

Let’s start with the basics, the consumer has choices, endless choices if they choose to use them, but in many everyday cases as in my examples above, the consumer sacrifices those choices for simple expedience.

Great LEADERSHIP is all about your VISION

Vision, is as we all know the most important leadership trait for a successful leader to have. That does not mean they can see but that they have a strategic vision for their business. Great leaders may be charismatic, they maybe forceful they may even be likeable, but for them to be successful they must have and be able to communicate and inspire others through their vision.

According to Right Management consultancy‟s survey of 1439 chief executives and senior HR people from 707 organisations across the globe found that the outstanding trait of successful leadership is the ability to create and communicate a VISION was the most important characteristic for success. The score of 92% demonstrates just how important a characteristic this is across such a large number of very senior people in business.

Images: Tweet

Apple’s founder and talisman, Steve Jobs has finally had to step down from running the world’s most successful company, it is probably overdue that the world recognises this brilliant strategist who changed the world.     Had Steve Jobs just set-up Apple he would have gone down in history as a great inventor, but to have done it twice over with the same company, creating the world’s biggest company in the process surely makes him the greatest ever. Possibly his most important contribution was that he created markets and then the best products possible for those new markets.Steve Jobs understood that the technology needed to work for customers, rather than expect people to work the technology.

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Having a vision is vital to be successful, but having clear measaurable objectives will ensure you get you there. Clear milestones for everyone inside your company, top to bottom are the essential component of a successful company. Every successful company has clear goals, strategic ones the outrageous ones (global domination, world peace) through to achievable tactical objectives (create two new quality leads this week).Be SMARTWithout clear (SMART, see below for refresher) objectives company’s loose focus on its goal.