One of the great things about all of the technology that is in place today is that it really can start to level the playing field for those who are running a business. Whether they are running a large multinational business or they have a small to medium sized business, they can utilize great marketing tools that will help them compete with anyone. However, they have to know which tools are essential, and they have to know how to utilize those tools for their business. The following are five of the must have marketing tools that every SMB or their lead generation companies are going to need.
Website and Mobile Website
Most companies today have a website, and if your company does not – no matter what you sell – you are behind the times. Setting up a website is fast and simple, and it no longer has to cost a fortune. Even those who have limited knowledge of the web should be able to get something up and running. A blog is a great idea, as it can help with your SEO and make it easier for people to find your business.