6 Golden Rules for Lead Generation #Question 6 - Where is your credibility?

How will your customers find you?

You may have the best products and services in the world but unless your target audience knows that you can take away their pain then you are unlikely to sell much!

Once you have got #1 -5 answered correctly then you need to promote your business in as many different ways as possible bearing in mind the cost of generating leads.

Typically you should be looking at around 10 different methods. Networking is just one way.

Here are just some of the many possible ways:

•Alliances
•Competitors
•Own PR Online Marketing, social communities
•Referrals from existing Clients
•Referrals from Advocates
•Networking Seminars - offline and online
•Direct Mail Leaflets
•Email marketing
•Google Adwords
•SEO Cold Calling

Many lead generation sources can be in expensive in monetary terms but take your personal time. You need to look at the cost of sale and return on investment.

I hope you have found these 6 questions useful and will go through and apply them to your business. If you missed out on the first 5, you can find then at The Accidental Salesman blog site.

Alternatively, I run a Masterclass in Haslemere, Surrey. It's a half day workshop where you work out the answers in a group setting. The next Lead Generation Masterclass for networking is on 22nd June June. For full details and to book go to - http://lgmc.eventbrite.com/

Richard White
The Accidental Salesman
Follow me on Twitter: http://twitter.com/Richard__White