Posted by rljwhite on Wed, 25/11/2009 - 13:07
Have you have seen the brilliant Marmite adverts on TV? The message is:
‘Marmite: You either love it or hate it!
Too many businesses are failing right now because they are trying to be all things to all people. Why not Marmite your business?
Avoid trying to be all things to all people. Instead find a specific group of people and tailor what you do to please them. Defining and understanding your target audience takes a little effort but is really worth it. Then make your products and services highly relevant to them without worrying what other’s think. As long as your target audience loves it then spread the Marmite thick!
By the way, I am a big Marmite fan and right now I am starting to feel a bit peckish!
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