Simple Online Marketing

1. Poor search/filtering

Making it easy to find products is probably the most important thing for making your e-commerce site work. If you don't get this right, nothing else matters.

Ensuring your search engine returns relevant results, which ideally can then be filtered, is essential for e-commerce success.

2. Mandatory registration

Hosted business email is about more than just employees having access to work email wherever they are. Hosting business email in the cloud offers significant cost reductions and workflow improvements (with their own cost benefits) over running an on-site server.

Initial costs

The cost benefits of hosted business email are apparent right from the start. Rather than having to make a capital outlay for a physical server, and the office space to store it, as well as hiring a third party to install the server (or take time out of in-house IT staff to do so), hosted business email outsources installation costs to the hosting company.

Cloud computing has been around for a while in a number of forms; one of those being Hosted Exchange. Exchange email hosting delivers productivity improvements and IT savings for forward looking businesses the world over. But what is it, and how can it benefit your business?

What is cloud hosting?

Cloud hosting refers to the practice of storing applications and data on off-site servers rather than keeping it on local hard drives (or even a local server).

So, rather than storing data on individual computers, or even a shared server within your building, it is stored off-site on professionally maintained servers that your computers access via the internet.

If you run a small to medium sized business in the UK, you may think hosted business email is an unnecessary expense.

However, maybe you should be asking yourself the question; can I afford not to have it?

Many organisations only seek a solution once they’ve already had a problem and are keen to avoid a repeat.

Keep reading to learn why it’s so important to seize the initiative when it comes to hosted business email.

• Security Whether you run your email accounts through your domain provider or are using web-based email, your security may not be as robust as you’d hope. How many spam emails do you get every day? Is there potential malware being sent to your employees and forwarded around the office and your clients? Take the guesswork out of your online communications with reliable hosted business email services.

Which approach would you prefer for your business?

Assuming you prefer the latter option, here are five free and easy ways to make sure your existing customers become loyal ones and even generate word of mouth referrals for you.

You can build trust and goodwill by dealing with email orders and enquiries quickly. People generally won't expect a reply within the hour, but if you can manage this, your reputation will be enhanced.

After someone has ordered a product or service from you, sending an email asking what they thought and if you can do anything else for them will make them feel valued.