Think it's the end for the social selling trend? Nope. It's actually here to stay and if you get caught behind the pack be prepared to miss out on key opportunitie. Not to mention the fact that social selling is a longer cycle so start early and reap the rewards later.
That wasn't me trying to scare you into the whole socia media is great mantra, instead its a warning for you to kick your social strategy up a gear.
Firstly, why is social selling going to get so popular? It's simple - the prospect that gets in touch trusts you. Social is about being in front of the public, educating everyone and working to become the industry leader. That means you need to put effort into all areas of social and in a way this provides the sales professional and company with social proof that they are to be trusted and repsected.
I guarantee that any shdy sales people out there won't last long when they come to the scutiny of the social media masses. The last thing anyone needs is a public humiliation via Twitter or a photo being shared via Facebook that shames your team or your company.
Now, how exactly can you get social with your selling?
Red Giant Digital Blog