Email marketing continued to grow in popularity with small businesses in 2014 as a method in keeping in contact with customers and prospects; we take a look at how you can maximise the opportunity in 2015.
Here are our 6 top tips for successful email marketing in 2015.
1. Provide value
The very best email marketers understand that providing value to your contacts is the best way to succeed.
Losing the ‘sell sell sell’ communications and replacing them with valuable content, information and news, will help you to build valuable relationships which will in time take a prospect through to being a paying customer.
2. Make mobile a priority
The number of your contacts viewing emails on their mobile devices is still increasing. According to Litmus 51% of all emails are being viewed on mobile devices (including tablets).
So what does this mean to you? Well it is more important then ever to ensure your emails are fully responsive, meaning they can be viewed on any device.
3. Segment and Personalise
Astonish Email Blog