Time and time again business owners ask me how to find the time to “do social media”. Does it distract you from your "day job"?
It seems very easy to start using it, get distracted and then lose time reading/ replying to other items and still not have got any value. That’s when I thought that social media is like a weapon of mass distraction, always able to draw people away from their “day job”.
How to find the time for social media
Control and some form of discipline is essential to make it work, along with very clear objectives (who your audience is, what you’re trying to achieve). Then it’s possible to develop regular habits, and a routine (that works for you) making results lots easier.
Some background rules
There are three simple rules that work for me, and others have adopted very similar approaches based on time management techniques. What works for you?
5-50 Growing your small professional practice