Lima Curtis from www.expertmarket.co.uk looks at how PR's days are numbered.
LOTS of businesses are well aware of the importance of public relations.
Not only do they help promote your business when you are doing something good, eg launching a new product or taking part in some charity work.
They also help protect your image on the off chance something could go wrong.
However, lots companies are forgoing PR in favour of SEO (or search engine optimisation).
They believe they can combine the two, rather than having a dedicated PR team.
But what are the benefits of SEO over PR?
SEO will help your business rank in search engines for key terms. If you have a good SEO team then if someone types in ‘lawnmower’ your lawnmower company will be the number one company that shows up on Google.
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