With a domain name in place, you're ready to start building your e-commerce shop-front. But before you begin, take some time to plan.
Planning Your Website Carefully
First, identify clear marketing goals for your site, such as generating leads, building a database of potential customers' names and e-mail addresses, or putting a product catalogue online to save the time and expense of printing and mailing. Quantify your objectives, such as increasing sales by 15%, so you know whether or not your site is successful.
Then, figure out what your potential customers need to know before buying your products and services. This might include:
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