We like to do things that other people do, we like to keep up with the Jones' and even more so in business. There's nothing wrong with that at all, most businesses grow by copying and learning from the mistakes that the other companies make. But one area that doesn't seem to change to get better is the use of videos for promotional benefits and purposes.
You've paid a handsome amount for either a corporate style video that show's off your offices and team or you've had an animation created that adds a little bit of flavour and flair. But what's the plan? Upload it to Youtube, maybe Vimeo if you plan to appeal to a specific audience - but what's the strategy to get eye's onto that video?
Marketing your Marketing Video
The point of the video is realistically to show how your business works, build rapport or connection between you and your audience or in other words a method of marketing. You need to work on marketing the marketing video as otherwise you'll have no traffic which means no eye's or more importantly no targeted traffic means no business.
Red Giant Digital Blog