Charlie Laidlaw is a partner in Scottish PR agency Laidlaw Westmacott and a director of David Gray PR.
As the date for Scotland’s independence referendum edges closer, the decibel level from conflicting voices continues to rise.
What’s not in doubt is that the political, cultural and commercial landscape in the UK has changed in recent years, fuelled both by globalisation and the bewildering pace of technological development.
Commercially, we now live in an interdependent world where the concept of the nation state is itself being reinvented.
In a 24/7 connected world, the internet has largely made national borders irrelevant, empowering companies to sell internationally and consumers to buy internationally.
PR and marketing