a Sift Media publication

blogging

How blogging can be a vital tool in your marketing kit

2011-04-15 14:18 - 3272 reads

Thousands of small businesses are doing it but they are not all being heard. What is successful blogging and how do you achieve it?

10 tips for running a successful business blog

2010-08-11 08:15 - 3139 reads

While blogging can be a great way to promote your company, there's no point in doing it if you've got nothing to say or no-one reads it.

10 ways to... start a business on a budget

2008-09-10 09:36 - 9457 reads - 2 comments

Every penny counts when establishing a new business so making sure you don't blow your budget on expensive marketing campaigns or pricey business cards is crucial. This article outlines 10 top tips for starting up on a shoestring.

How's your rep? Online reputation management

2008-06-18 09:06 - 9552 reads - 5 comments

When a potential customer searches for your firm on the internet, you want to be in control of what they see on their first search engine results page. Matt Henkes takes a look at some of the ways this can be done.

Be a blogger not a blagger

2008-03-28 23:01 - 8872 reads - 3 comments

Blogging is becoming more prolific as a marketing tool rather than a soap box. But Matt Henkes argues SMEs wishing to wax lyrical about their business might be wasting their time unless they really have something to say.

Should blogging be on your marketing to-do list?

2007-11-23 16:47 - 4514 reads

For the past few years, you've probably heard so much about blogging that you're reluctantly concluding that now might be the time to join the parade. Blogs do have a place in the marketer's arsenal but only under the right circumstances, says M.H. McIntosh.

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