a Sift Media publication

PR

Stop the PR and marketing overwhelm

2011-08-26 08:55 - 1315 reads - 1 comment

Most entrepreneurs knows the things they could be doing to promote their business but many don't know exactly what they should be concentrating on and the tools to do them.

Making public relations work: Five tips to kickstart your PR

2011-07-22 09:06 - 1614 reads - 1 comment

You have set up your business, got some customers, drawn up a marketing plan but what about public relations? Yell's PR manager Demelza Fryer-Saxby offers advice.

Sony's PlayStation Network crisis: The customer engagement lessons

2011-05-20 10:59 - 1733 reads - 1 comment

As the Sony's hugely high profile security breach threatens to cause long-term damage to the company's brand, what can other businesses learn from the crisis?

Quora: Overblown hype or useful business tool?

2011-03-11 09:50 - 3456 reads - 2 comments

Q&A site Quora is the latest darling of the social media space. But is it of any use to businesses? Steve Richards investigates.

Lies, damned lies and bodged PR

2011-03-09 10:00 - 3954 reads - 4 comments

A digital agency recently faced a social media backlash after publishing a list of legal firms on Twitter. Heather Townsend looks at the crisis management lessons.

Video: Getting the best from broadcast PR featuring BusinessZone.co.uk editor Dan Martin

2010-10-12 15:12 - 2768 reads

Replay on demands videos from an event focusing on how to harness the power of broadcast media featuring BusinessZone editor Dan Martin.

Video

Why PR takes time, commitment and a lot of hard work

2010-08-27 08:11 - 4380 reads - 12 comments

Many entrepreneurs believe PR is the quick and easy solution to all their problems but in reality it takes a lot of time and hard work.

From banker to pirate to PR whizz: How one press release led to national press and BBC coverage

2010-05-18 15:51 - 2561 reads - 1 comment

Getting quality PR coverage can be about being in the right place at the right time, and crucially in the case of one entrepreneur, choosing the right angle.

The Business Boot Camp: Mission one – PR with Paula Gardner

2010-03-10 10:42 - 2549 reads

The four cadets taking part in our Business Boot Camp have received details of their first mission. Get the inside track on their briefing about PR.

10 ways to... start a business on a budget

2008-09-10 09:36 - 9457 reads - 2 comments

Every penny counts when establishing a new business so making sure you don't blow your budget on expensive marketing campaigns or pricey business cards is crucial. This article outlines 10 top tips for starting up on a shoestring.

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