Before you run a B2B video competition....

claireatwaves
Consultant
Waves PR
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Global Integration, the training consultancy specialising in global working, virtual working and matrix management, ran a video competition.

The factors distinguishing the company is that it's a (successful) niche business to business offering, operating internationally and not a brand name.

The two things that set the competition apart were that it was an international competition, and that it was being run by a company working in a niche business to business field – not a household name.

The competition was as much an experiment as a chance to spot new ideas, new talent, see the World through different eyes - a step in the dark, really, for the company.

A few key takeaways?

- getting the landing  page structures right is vital. Not complex, but well thought through, matters.

- expect to have to provide an ample marketing budget to propel the competition.

- when it comes to social media, tapping into already trusted networks for propulsion is far more effective in terms of generating action than simply trying to propel one to one without existing established social capital. Depending on your objectives, existing video competition sites can be an easy, inexpensive way to make them work.

- having both a public vote for a shortlist and a judges vote for the decision is a smart move.

- having a more difficult competition, with a big prize, ensures quality of entry, but can be harder to propel. Easier to enter competitions generate quantity.

Global Integration has shared a downloadable report on the competition for others to learn from: http://tiny.cc/globalworking

 

 

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