Could theatre save the high street? [VIDEO]

Dan Martin
Former editor
BusinessZone.co.uk
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We've heard all sorts of ideas for reviving British high streets; pop-up shops, gyms and creches are just some of them. But what about theatre?

Earlier today, I joined retail expert Mary Portas in a tour of small retailers in Bristol. The visit was part of her Portas Pilots project through which 12 locations have been given government funding as well as advice aimed at boosting local retail. 

During the two-hour tour, we popped into Ashton Fruit Shop on North Street where, amongst the bananas, apples and pears, we were entertained by an actor from the Show of Strength theatre company.

The company specialises in staging theatre productions inside small stores. They've previously held performances in estate agents, haidressers and bakeries.

It's a brilliant idea for getting people better engaged with their local businesses. Now that Mary Portas has seen it in action, let's hope she spread to the word to the powers that be.

Here's a short video of today's performance watched by Mary Portas. The film contains some flash photography:

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