There might be less than 24 hours to go until Prince William and Kate Middleton say 'I do' (hopefully!) but businesses are still finding opportunities to use the event to gain some publicity.
Pizza Express for instance has got in on the action. Staff from the company went down to Westminster Abbey this afternoon armed with 50 free pizzas to hand out to the many people who are already camping on the streets ahead of the royal wedding. They've then posted pictures such as those below on their Facebook page.
I've already blogged about some of the products companies have launched in advance to cash in on tomorrow's event but I'm intrigued to hear what tactics companies, particularly small ones, are using now that the wedding is almost here. If you've spotted something innovative or you're doing something yourself, email details and an image to [email protected] and we'll give you some coverage.