How small businesses can use Facebook to recruit

lucywebrecruit
Marketing Communications Executive
webrecruit
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Did you know that 48% of all jobseekers have conducted a job hunt using Facebook?   

With 85% of ALL internet users having a Facebook account, and 74% of all internet users using Facebook on a daily basis, the target audience is potentially astronomical.

When it comes to using Facebook for recruitment, you can post jobs on your company’s Facebook page. Pages are free to set-up and easy to access and update.

Many little touches can be added to make them unique and user friendly. Having a dedicated feed or setting up a “vacancies” tab on the applications bar would be the best idea, that way returning visitors will know exactly where to look and you can fill the space with useful recruitment information if there aren’t enough vacancies to fill it.

There are hundreds of thousands of people passing-on and sharing information – making it more likely you will attract the best candidate.

However, with all these people out there, you need to be able to grab their attention and give them something in return for spending time on your little part of Facebook.

Here are my tips for creating the best environment in which to use Facebook for recruitment:

1. Decent Pages – create good, eye-catching and engaging pages which are easy to use and have links to your company site and any other relevant sites. Webrecruit offer this service in conjunction with Careerbuilder.

2. Keep up-to-date – update your page with your latest jobs and news and provide talking points. Do not stagnate, people will only remain interested if the content is fresh and new.

3. Be useful – provide advice and information, i.e. for recruitment you might provide interview tips.

4. Respond – run Q&As and have a FAQ section. If customers or job candidates ask for feedback, provide useful information that they can use, don’t just use generic replies, make it specific.

5. Up & coming – mention future events and news, give little teasers of things to come, it will keep people coming back for more.

Also, adding “sponsored stories ” to your page adds another element to your Facebook strategy.

Sponsored stories will appear on a member’s news feed for all of their contacts to read whenever they interact with your page. For example, if someone applies for a job with you it will appear on their news feed as: “John Smith has applied for a job at JobnCO”.

This will come with a link to your page so that anyone else who is interested can click through and check out all you have to offer.

Using Facebook for recruitment is set to become bigger and bigger.  Facebook is the second most trafficked website in the world after Google, and the world is catching on to the potential that so many people in one place can offer.

Huge companies such as Proctor and Gamble are changing their entire marketing policies to accommodate social media sites and the platforms themselves are starting to offer marketing deals to SMEs.

With all this activity it’s no wonder that recruiting on Facebook and similar sites is continually gaining ground and more and more companies are desperate not to be left behind.

This post was written by Alex Coombes, Copywriter for @webrecruit. View our page on Facebook here for more tips, advice and hints to boost your Facebook recruitment campaign.

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