How to provide Gourmet-on-the-Go

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The challenge was to find something that’s well-known though it is different and exciting at the same time. Kristo had been working for 16 years at top end venues in hospitality in London when the street food revolution took off in the United Kingdom.

After evaluating himself – and to some extent the market – the idea of making crepes came in Kristo’s mind.

A new gourmet concept

Through hard work and a great network he launched Sweets & Savories – a new gourmet crepe concept going well beyond the regular Nutella or sugary one you’ve seen a thousand times. He admits that the competition is challenging in the street food business but Sweets & Savouries quickly grow into a popular brand offering something new and delicious.

When Kristo started Sweets & Savouries, he went for a food truck, a proper classic 1967 Citroën HY.

“It does involve more labor but generates more income too. Classic vans are cool but they can be a money pit very easily and they are better for promo stuff rather than make them a workhorse…” Today the business is centered in Walworth in a small marquee.

Cashless consumers

In order to get going with the essential part of any business, taking payments, Kristo realized that crepe customers often are cashless. He emphasizes the importance of a reliable card reader – as a street food vendor most of his transactions takes places around lunch time. With fewer customers carrying cash, a malfunctioning card reader directly means lost revenues.

A chain is no stronger than its weakest link - it just have to work, Peter says, who carefully compared available card readers on the market. Having a POS (point of sale) that accepts credit cards was crucial to increase his future sales.

Wireless life

Kristo searched for a solution that suited his particular business needs whilst offering competitive services. Given the mobile nature of Sweets & Savouries, the flexibility of using the van in different locations, he needed a solution that offered flexible location - he couldn’t use a typical fixed line solution. He chose to go for an mPOS (mobile point of sale) – which suited him. Hassle-free wireless transactions are key when you are out and about, says Kristo.

There are a number of mPOS providers in the market and most are easy to set up and get running straight away. For added functionality, Kristo looked for integration with existing technology such as smartphones or tablets. These app driven platforms allow easy software updates improving functionality and security.

Splitting the bill

The technology used to put mPOS into the hands of retailers has seen recent price drops and most providers will charge a small upfront fee and charge a fee on each transaction. This allows the retailer to effectively only pay the fee when they have made a sale. Kristo looked at the best deals in the market balancing an affordable upfront fee with ongoing costs.

What to think about

As with any investment in technology, when it comes to mPOS systems careful consideration needs to be made around:

  • Its purpose: what is it for - to take card payments
  • What it needs to provide to the business – wireless or mobile transactions?
  • How much it costs vs. returns: how many card transactions are likely to be processed and to what value?
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“I chose iZettle because its services are competitive and suit our business needs. Since our customers sometimes are cashless, it clearly helps us increase sales.” - Peter

Learn more about iZettle

iZettle is built for small businesses so they can enjoy the benefits of big companies.

They have no lock-in contracts or fixed fees, no merchant accounts are needed and you only pay as you go (pay per transaction).

 You can learn more about iZettle here.

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