Launching a startup requires much more than just having a product idea. Initially, it is really challenging for startups to garner consumer attention as they are tight on budget, relatively lesser known or slight public appearance, no relationships with media or press, etc. Not to mention, that the early-stage startups can only employ a few developers and designers entirely focused on the product and development. When a startup is designing a unique product with exclusive services being offered through the application, it is really necessary to enhance the social appearance.
There are a lot more things to consider before launching a startup such as maintaining a budget, market research, business structure, employing developers and designers, exploring competitors and their products, organizing contacts, designing a creative web page and mobile application, content and keyword strategy, and the list goes on.
At the initial stage, the startup must be offering very few services such as software product development services, startup design services, etc. When the startup is busy in building the team, fine-tuning the product and handling clients or investors, the another important thing to focus on is the quality services offered by the business. Here are a few steps that will help and guide a startup in creating customer-base, providing quality services, and enhancing business’s ROI:
1. Perform Market Research And Design Business Structure
Market research is the first and foremost step which is essentially required to launch a startup. As a beginner, the startup should always perform in-depth research on the market such as to search for ideal customers, is there a space for the product or service in the market, who is looking for their products, etc. This will give a brief idea of deciding the business structure and customer base. Moreover, an in-depth market research helps a startup in creating a strong base.
2. Build A Strong Foundation
Every startup requires a robust foundation. Before beginning, a startup should always think about the product before launching it in the market. How is the product going to help the targeted audience for the betterment of their lives? Does it help the startup in achieving an amazing business structure with core values? The answers to these questions will help in building a strong foundation for a startup.
3. Organize Contacts
Contacts play a vital role in building a startup. Having right contacts help startups in several indirect manners. As a beginner in the market, a startup should gather all the necessary contacts such as business cards and contacts, friends, contacts from past jobs, LinkedIn, contact manager and load them in a CRM system. It helps in providing a simple communication with them in near future.
4. Build And Follow Keyword Strategy
Keywords are an integral part of any startup’s pre-launch strategy. Utilization of appropriate keywords will help in building organic traffic for the web page and enhances the lead generation for the products and services offered by the startup. Startups can use Keyword Planner for Adwords as it is a free tool offered by Google. As the business grows, these keywords will provide significant importance to the startup’s services such as startup design services, mobile and cloud application services, etc.
5. Maintain Social Profiles
Social appearance is very important for a business, especially for startups. It directly helps in the development and growth of the startup. What least can be done to maintain the social appearance is a Facebook page, LinkedIn page, Twitter handle, Google+, Pinterest, etc. Social media marketing works really well for all kinds of businesses. Publishing a blog or an article on the services offered by the startup and sharing it on multiple social networking sites is the best possible and easiest way of online marketing.
Moreover, a startup should ensure the utilization of keywords on the web page title and tags. There are multiple ways to publish the blog, like creating a WordPress blog, publishing product related articles or blogs on several major websites with good search volumes. The firm can use additional plugins also to optimize the content for keyword and phrase.
6. Offer Unique Services And On-Time Delivery
Startups are majorly known for offering unique and quality services. The idea of startup rise from a unique idea and further, it turns into reality in the form of a product or application. In-depth market research helps a startup in multiple ways and at times, it also helps in improving the services offered by the startup. As a beginner in the market, a startup should always try to enhance its customer base by providing on-time delivery.
These above-mentioned points can help a startup in several ways. To set a successful business structure, a startup needs to follow certain guidelines which eventually help in offering quality services to the customers. To enhance the quality of startup design services, a startup can offer amazing UX and UI design, employ experienced and professional developers to build exclusive mobile applications.