And the winner is: How to clinch an award
25-06-2008 - We all like being recognised for our hard work but winning a business award can also provide valuable PR for your firm. Louise Druce sets the stage for how to walk away with the ultimate prize.
For better for worse: Creating customer loyalty
3-06-2008 - Getting customers to buy into your brand is always going to be a challenge but how do you make sure they return? Verity Gough argues that creating customer loyalty is down to good, old-fashioned common sense.
Online PR: Raising your profile on the web
23-05-2008 - Ranbir Sahota, founder and director of Vitis PR, shares her expertise in exploiting the public relations opportunities open to small businesses on the internet.
How to write for the web
9-05-2008 - Emily Hill, founder of specialist website copywriting agency Write My Site, shares the tricks of the trade for writing good internet copy.
You make me feel brand new
9-05-2008 - Building a brand for your business is essential if you want to stand a chance in the marketplace, but how can you ensure its success and, ultimately, its longevity? Verity Gough asks the experts.
LinkedIn for beginners
25-04-2008 - Thousands of entrepreneurs are using social networking website LinkedIn to make contacts. But can the service really benefit your business? Andy Headworth investigates.
Be a blogger not a blagger
28-03-2008 - Blogging is becoming more prolific as a marketing tool rather than a soap box. But Matt Henkes argues SMEs wishing to wax lyrical about their business might be wasting their time unless they really have something to say.
