Organisations are using a variety of technologies, outsourced services, and internal resources to drive performance improvements through use of precision marketing techniques such as predictive analytics and scoring, rules-based campaign execution, customer profitability modeling, multi-channel interactions, decision trees, and closed-loop marketing processes.
What's working and what needs fine-tuning? Why do some organizations attain enormous return on investment while others don’t?
Aberdeen will reveal which precision marketing strategies yield higher ROI, and will provide a pragmatic assessment of the processes, technologies, services and expertise used by top performing companies.
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