With two of the leading on demand CRM firms getting into a Google related war of words and the search engine firm gearing up to take on Microsoft, is Google about to become the new force to be reckoned with in the enterprise applications space?
Last week Salesforce.com and NetSuite both announced new moves built around Google technology - Salesforce.com announced the purchase of AdWord revenue-tracking app Kieden while NetSuite announced the roll out of its own Keyword Marketing Module. Meanwhile Google itself launched Google Apps for Your Domain, hoping to cash in on the market for-on demand applications.
Google Apps for Your Domain is a series of on-demand applications that individuals and companies can use to handle basic functions. The service provides small businesses with access to existing Google applications through a customer domain instead of an '@gmail.com' account.It includes Gmail for email, Google Calendar, Google Talk for instant messaging and Page Creator for page design.
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