Focus on franchising: Top tips on choosing a franchise
The benefits of the franchise model have been well established, but how do you decide which franchise is right for you? To kick off BusinessZone's new Focus on Franchising series, Suzie McCafferty, from Smart Cartridge, offers some practical advice.
A good franchise scheme is not just about having a good idea, it is about the franchisors ability to prove the idea, have the available resources (both human and financial) to develop it into a franchiseable system and build the infrastructure around the franchise to ensure the brand can be replicated by franchisees, and that it will continue to grow and develop in line with market changes.
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