In the first of a new series of articles, leading business expert Robert Craven examines what it takes to be a success.
Successful people have the habit of doing things failures don't like to do. They don't like doing them either, but their disliking is put into second place to the strength of their purpose, argues Robert Craven.
Successful people seem to do things in a different way from the unsuccessful. Success breeds success, and certainly attitude is a key part of the secret of success.
All successful entrepreneurs have a number of attributes in common, none of which is at all magical. The Harvard Business Review published an excellent study of entrepreneurial qualities by Geoffrey A Timmons. He came up with nine such assets:
Join our social media discussion group and share your Twitter username with other BusinessZone members. 
We're putting together a list of business owners' must-haves. 
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos.