Gareth Edwards of the National B2B Centre provides an overview of some of the key techniques to creating good website content.
What is website content?
When we talk about website content we are primarily referring to the page text. The writing that describes your organisation, tells readers what you make or sell and provides information about your customer wins, awards and financial successes.
It is important to get the page text right because it is one of the key elements to making websites and e-Marketing work. But because we are using the web there is more to it than just writing copy.
For a start your information is being displayed on a computer screen which, despite massive improvements recently, is not ideal for reading from. Then there is the matter of hyperlinking to help visitors to navigate around your site or guide them to external sources of information. Finally your content has a new and very different readership to your flesh and blood audience. Search engines are now very sophisticated and they, to all intents and purposes, really read what you write.
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