To ignore your customer seems foolhardy. The concept of marketing to satisfy customer needs can be broken down into four parts, argues business expert Robert Craven.
1. What is the need that must be satisfied?
- Who has the need?
- Why do they need it?
- When/why/who buys?
- What will influence the need?
- How will demand change?
- 2. What are the products or services that will satisfy demand?
- What particular aspects of the product/service are important?
- What is it that customers are buying?
- What are the product features?
- What are the product's benefits to the customer?
- At what price?
3. Who/what is the competition?
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