Gareth Edwards, associate e-Business consultant with the National B2B Centre and director of Arrowsmith Marketing, examines how to be successful at e-Marketing.
10. Plan for success
If you haven't already developed an e-Marketing plan then get one quick.
Our experience is that clients who fail to plan tend to fritter time and money trying to deal with issues and opportunities on an ad hoc basis. Will it be a good idea to spend £500 for one month's PPC (pay-per-click) campaign? Or should the money have been invested in software to develop and operate an email newsletter campaign?
9. Brag!
Sit down for 10 minutes and write down all of the great things that you and your business have achieved over the past 12 months – business wins, new products, new people, you name it.
Then use all of the fantastic e-Marketing tools at your disposal to tell the world.
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