Start-up Stories: Liz Jackson - Going great guns

Liz JacksonDespite losing her sight at the age of 26, Liz Jackson has grown Great Guns Marketing from a company run from her lounge to one employing 130 people and turning over £2.5m a year. She spoke to Dan Martin about the secrets behind her success.

Liz Jackson's entrance into the world of work began when she was 17. She admits she wasn't particularly academic and after signing up for exam retakes at her local college decided that formal education wasn't for her. Jackson opted for signing up to a YTS scheme as a office junior. It proved to be a good decision. After working in various areas of the business, Jackson was eventually moved to the telemarketing department from where she worked her way up and eventually became responsible for training telemarketers in the UK and US.

But after eight years with the company, Jackson decided it was time to move on. "I left for no other reason than wanting to spread my wings," she says. "I went to job interviews with large corporates but didn't like the environments. After discussing the situation with my boss, I decided to start my own company.

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