There may have been many rivals at the Business Software Satisfaction Awards but the winners were all united in praising their customers for making it such a successful night. Louise Druce reports.
Spanning several categories, including accounting and finance, HR and training and customer relationship management (CRM), the awards were voted for by consumers. As many of the winners commented, it meant that rather than just feeling happy to have earned recognition among experts in the industry, the end-user perspective truly validated their achievements.
Duncan Wood, Sage CRM product manager, said: "It's so good to hear that our customers are recommending our software because that's our vision." Sage was nominated in several categories but scooped the on-premise CRM award. "It was absolutely fantastic to get the award," he continued.
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