Web conferences: Keeping your audience interested

Holding a web conference can be a great way to cut costs, improve staff productivity and promote your products and services. But fail to make sure your audience is engaged and the whole exercise will be pointless. Stephane Guiblin, from Premiere Global, provides top tips on keeping participants interested.

Have you ever tuned out or multi-tasked during a conference call? If you have been hosting a virtual meeting, were your attendees actively participating and listening to you or were they focused on instant messaging, web surfing or a myriad of other distractions? At the end of the meeting, did you accomplish what you wanted with each of your participants?

Communicating virtually offers fantastic cost savings as well as offering significant improvements in worker productivity and efficiency. However, communicating with a remote audience is not always plain sailing. Below are a number of tips to help ensure better engagement from your audience.

Make an impact

If you don't do something to stand out, your audience is unlikely to remember you or what you presented.

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