Mark Bonnett, e-Business consultant at the National B2B Centre, examines how four small businesses have implemented effective search engine optimisation (SEO) without spending any money.
James Pennington presented at the Search Engine Strategies one-day forum at A4U Expo, the affiliate marketing conference and exhibition on 26 October. James talked to 130 people about how companies from the West Midlands have implemented basic search engine optimisation at zero cost, to gain new business from all over the world.
The talk focused on four case studies:
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos.