Google Analytics: Getting started

If you run a shop then you will know roughly the number of visitors passing through each day, the busiest days, how long people spend in your shop, and most popular products. You probably use this information to sell more products.

In the same way you should gather intelligence from your website to understand what, how, where and why your website is successful, or unsuccessful, so you can change it accordingly. If your website serves visitors better they will stay on your site longer or, better still, begin a relationship with your company.

Google Analytics is a free statistics package that lets you look at your website's traffic; in more detail you can find out:

Registering with Google Analytics
You can look at your web statistics today by following these simple instructions:

1.) Register for a Google account at https://www.google.com/accounts using the 'Create an account now' link on the right hand side of the page

2.) Write down your username and password information

3.) Go to http://www.google.com/analytics, log into your Google account and register following the on-screen instructions.

More information
For more help registering to use Google Analytics or with understanding your website statistics then contact the National B2B Centre on 02476 574384 or attend our Google Analytics seminar.

Already using Google Analytics?
If you are using a web statistics tool and it has made a difference to your website then you could be a Showcase company, setting an example to the region's businesses. Let us know at showcases@nb2bc.co.uk – for free publicity.

By Liz Rowe, marketing executive, National B2B Centre

For more information on the National B2B Centre please click here.

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AccountingWEB.co.uk - 4-Jan-2008
Categories: Management Reporting Features, e-Business
Story read: 6207