How to measure employee engagement

Regardless of the size of your company, ensuring that workers are happy, satisfied and loyal is always going to be high on the agenda. But how can you tell if they are engaged? Kate Pritchard, head of employee research at ORC International, investigates.

Smart business leaders know that having 'engaged employees' is crucial to success. Engaged employees are more than just satisfied at work, they are also motivated, positive and committed, and as such are just the people employers are striving to recruit and retain. But how can you tell if your employees are engaged? Whether your business is large or small, conducting employee research through surveys can be a great way to both measure engagement and identify areas in which you can improve.

Engagement should be measure through three key principles - say, stay and strive.

Say – This is a measure of how likely an employee is to be an advocate of the organisation. Would they recommend working there to a friend?