Networking as cost effective marketing
Posted by BusinessZone in Marketing & PR on Fri, 18/01/2008 - 12:43
Richard Osborne puts the case for networking as a cheap but effective way of growing your business.
The first time I was invited to attend a business networking event was some eight years ago by a printer. He said it would be good for my business, and that they had a slot for my business category. I had no idea what on earth he was on about, so he then explained that all I needed to do was turn up at 6:30am with a one minute presentation prepared for my business. I would then have the perfect opportunity to stand up in front of about 30 business owners and present my company to them.
I near as hell had a heart attack and made my excuses. I told him I was busy, had a family issue and sorry thanks for the offer but I won't be able to make it. The very thought of walking into a room of other business owners and standing up in front of them scared the hell out of me.
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