Entrepreneurs see red over Elnaugh gender divide comments
Former Dragons' Den star Rachel Elnaugh has got into a spat with small company owners after claiming that female entrepreneurs have a greater emotional involvement with their business than men.
Posting on her blog, the high profile businesswoman said she believed "women tend to have much more emotional attachment to the companies they create than men". Quoting figures from her own research, the entrepreneur claimed whereas 54% of men are driven by money and 45% by emotion, for women the figures are 34% and 65% respectively.
But discussing the point on UK Business Forums, several business owners hit out at Elnaugh's comments.
"Women, men, children and even aliens could be emotionally attached to their businss," said David Paget, founder of telemarketing firm MytchMac.
To read the rest of the article you'll need to log in below
If you've forgotten your details click here for a reminder.
If you haven't got an account, it's free to set up and only takes a minute,
click here to register
Battle will commence in the regional heats of our business competition The Pitch 2010 this summer. Do you have a new company good enough to impress the judges? 
Join our social media discussion group and share your Twitter username with other BusinessZone members. 
We're putting together a list of business owners' must-haves. 
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos.