Focusing on encouraging more children to watch professional football matches, Iain Hockings has designed a satchel which doubles as a booster seat. Once inflated, the product gives kids an uninterrupted view of the action.
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About The Pitch
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Presented by BusinessZone.co.uk and the Bristol Design Festival, The Pitch allowed entrepreneurs to pitch their idea, invention or company to a panel of four experts: Jonny Allatt, investment director, Zeus Private Equity; Modwenna Rees-Mogg, editor, AngelNews.co.uk; Samantha Fountain, founder, Shewee and Ben Heald, CEO, Sift.
Video production: Level Films
Dragons' Den judges James Caan and Deborah Meaden and social entrepreneur Karen Darby are some of the successful entrepreneurs who feature in our exclusive videos. 
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