Disabled entrepreneurs back campaign to change attitudes
Three disabled entrepreneurs are spearheading a new media campaign aimed at changing attitudes to disability.
The business owners have provided the voices of three new characters from the popular Creature Comforts brand for a campaign named Creature Discomforts.
Among those taking part are Debbie Reynolds who despite having impaired hearing and leaving school with no qualifications set up the School of Sign Language in 2006 which had so far helped 5,000 children.
Joining Reynolds is Chris Davis, proprietor of Wicked Waists and Adrian Carter, founder of Carter's Home Cooking.
The characters, which will appear in adverts on ITV, online and at bus stops from next Wednesday, discuss the issues that affect their lives.
The animation featuring Davis and Carter, for example, highlights attitudes towards disabled people in education.
It opens with a young owl in a wheelchair, who says: "It took me a little while to build up the courage to get back into the gist of going into education.
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