PR for start-up companies

First, let me get something off my chest. PR is not a luxury. It is a vital business tool. Even if you have only just set up your company. Even if you don't ever want another new customer. Now, I can hear you thinking I'm crazy and that that only the government and global corporations need PR, but that's where you're wrong, and here is why:

People want to buy from, invest in, work for, (yes, and vote for) people they know and respect. They want to be able to read about you in the industry press or in the local or national news or their favourite glossy magazine.

Having a positive public profile reassures people that yours is a reputable company and that you are relevant to their lives and business. Generating press coverage through PR gives you independent, third-party endorsement which is seen as far more credible and trustworthy than direct sales or advertising. If you are not 'out there' generating credibility for your product or service, you can be sure that your competitors will be.