Been too busy to look after your website? Thought about employing someone to optimise your website for the search engines? There are thousands of search engine optimisation (SEO) companies which will help you optimise your site and improve your ranking for a cost. However, how do you know which company you should work with and which are fly by night businesses?
Google has recently published some guidelines on what to be aware of when engaging with SEO companies. I've highlighted some important points:
- Number one in Google
No one can guarantee a number one position in Google unless it’s for a random or overly specific phrase that's not going to generate any traffic or leads such as 'nationalb2bcentre'. Be very wary of SEO companies who promise this kind of service. - Look out for 'black hat' techniques
Trying to cheat the search engines will get you black listed and thrown out of Google.
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