Somewhere in every business, there's one amazingly simple, yet amazingly smart idea just waiting to be had. The trick is to harness the kind of creativity that allows those ideas to spark and grow. Mocky Khan, from the Chartered Institute of Marketing, explains how.
'Rinse and repeat': The first shampoo manufacturer to add these three little words to the label doubled the company's global sales overnight. The first matchstick manufacturer to put a strip of sandpaper on the side of the box became a multi-millionaire. There's likely to be at least one big idea among your workforce but just how do you find them?
Many business owners are recognising that building creativity into their own and their employees' day can encourage valuable innovations and improve business. In fast-changing sectors or highly competitive markets – where you may imagine even less time can be given over to anything not directly related to productivity – allowing creative 'play time' can be particularly beneficial.
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