The issue of personal data security has again made the headlines during this past week. With more than a million bank customers' records found on a computer sold on eBay, the newspapers have devoted several column inches to the subject.
As the daily newspapers fight to report the news, a Sunday publication will take a more considered view of the issue, attempting to offer further insight and opinion from different points-of-view. Behind the major news stories of the week are a series of opportunities for SMEs to generate valuable coverage within the Sunday newspapers.
Whether small business owners are looking to comment on a particular story, such as an IT company discussing data security, or are approaching Sunday reporters and editors with a story of their own, it is vital to understand how a Sunday newspaper works and what the writers are looking for. The following points outline a series of dos and don'ts:
- Targeting
Target the reporter you wish to speak with carefully.
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